EA Is Confused by Reports Of Star Wars Battlefront Underperforming
Whether it’s denial on the part of EA or miscalculation on the part of GameStop or both it seems as though someone is in the wrong here regarding reports over Star Wars Battlefront’s sales.
The only thing that’s clear is that EA shot first.
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A little while ago we covered GameStop’s report of this year’s major holiday releases underperforming (according to their expectations at any rate).
Now for most of those games it was based on sales over the first couple of weeks which perhaps suggests more savvy customers however, GameStop seems to have made a miscalculation in its Star Wars Battlefront sales expectations. The retailer was quick to label Battlefront as underperforming but EA disagrees.
“We’re not going to quantify it in terms of actual numbers,” GameStop executive Tony Bartel said, “but we had high expectations that diminished somewhat as it got closer and it failed to hit those lowered expectations.”
You sort of do need to quantify that with numbers though.
EA’s Peter Moore then laid down the law.
“[GameStop’s] comments were interesting and little bit of a surprise to us particularly as the CFO in the call then started to correct [Bartel] as the call went on,” Moore said during an investor briefing. “So from our perspective I’m here to reaffirm our guidance of 13m units sold in for the fiscal year.
“There is no weakness that is perceptible yet in the title and I want everybody to understand that based on where we think this title is – and based on the marketing beats ahead of us, in particular, the movie launch over the next two weeks – we feel very comfortable we’re going to hit the guidance that we’ve given analysts, investors and Wall Street alike.”
Of course, until we see hard numbers on Battlefront it’s tough to say who is in the right here.
Then again, you know what else was deemed to have no weaknesses? The Death Star.