You Can Thank Watch_Dogs And Assassin’s Creed For Jade Raymond At EA
Interpret that how you want…
Beloved in the gaming industry for having headed up one of the largest and most successful franchises in recent history, Jade Raymond (along with Patrice Desilets) at Ubisoft gave us Assassin’s Creed. The first two, you know, the ones we loved.
Then she left. First to head up her own Ubisoft studio in Toronto, Canada, and then away from Ubisoft, to an entirely new venture. A venture that saw the formation (along with Amy Hennig) of Motive Studios at Electronic Arts. But how did it get to this point?
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While Desilets moved on to form his own studio, Raymond stayed in triple-A game development and went to EA instead. When asked why she went this route, she mentioned the drive to create games on the level of Watch_Dogs and Assassin’s Creed as her biggest
Motive-ations motivations for staying on, and working on what is widely considered to be the Assassin’s Creed version of Star Wars we never knew we wanted. Or is it the Star Wars version of Assassin’s Creed?
“But thinking about times I was happiest, what I enjoy doing, and what I will ultimately be happy having done five or ten years from now,” explained Raymond. “What I really love doing is creating these big franchises–getting to work with the team to create Assassin’s Creed and how big that’s gotten, then working with the team at the beginning of Watch Dogs–creating those new franchises that became culturally impactful.”
I think she means “iconic“.
“People know about them all over the place, and having that opportunity to do it again and think about how we make sure we’re honoring that opportunity to impact people’s lives in a positive way, making something that’s moving the medium forward and enriching things. All those objectives are what’s most important to me, and they line up well with EA’s objectives.”
I adore Jade Raymond and Patrice Desilets, so naturally the news of the former’s move to EA Motive delighted me incredibly. Here’s hoping we see some great things from the fledgeling studio in the years to come.