Ubisoft Says “PC Gamers Are Important To Us”, Expects Us To Believe Them
Tell me you burst out laughing when you saw that quote in the title. I would sooner believe that Konami has a brain than believe this gem from Ubisoft.
It’s serious though. Ubisoft has joined Open Gaming Alliance and has claimed that PC gamers are important to the company. Furthermore Ubisoft is committed to understanding PC gamers’ needs. You’re only years late, Ubisoft.
Ubisoft consumer and marketing director Sandrine Caloiaro said the following in a statement:
“PC gamers are important to Ubisoft, and we’re committed to better understanding and addressing their needs and to continually improving our relationship with them. By joining the OGA, we’re able to glean gamer insights from their research, learn from best practices in our industry, and contribute to the group’s upcoming initiatives.”
- You’ll Be Able To Play (Expensive) PS2 Games On Your PS4 Now | 2 months ago
- Jessica Jones Disempowers Its Male Characters And The Effect Is Refreshing | 2 months ago
- Hell Is 30 000 Deathclaws Tearing Through Boston And It’s Glorious | 2 months ago
- Sony Santa Monica Is Teasing Something Truly Strange | 2 months ago
The jokes are real.
Ubisoft is notorious for previously being one of the most anti-PC developers around. It was a front-runner for harmful always-on DRM in single player games, on top of delaying said games for months after their console releases. Assassin’s Creed II was a prime example.
Back in 2012 Ubisoft’s CEO claimed that around 95% of PC gamers are pirates, so free to play is the way to go. As we know we didn’t get Ghost Recon: Future Soldier on PC in the same way that it appeared on consoles. It was a free to play title.
Ubisoft subsequently implied in 2013 that it wanted to be friends with PC gamers again. But of course by then we had to deal with the insufferable uPlay, while Steam was flourishing.
Fair enough the company did improve with quality Far Cry 3 and Assassin’s Creed 3 PC releases, but the former enjoyed terrible technical issues at launch while the latter was delayed.
At last only half-way through the year in 2014 did Ubisoft finally admit that DRM doesn’t stop piracy, and that delivering quality is what matters. You were so damn late to that party Ubisoft.
While Ubisoft may have improved since then, it certainly doesn’t erase how anti-PC gaming they’ve been for years, and that makes their statement laughable.