Star Wars: Battlefront One-Ups Batman With A $50 Season Pass
It was Warner Bros and Batman: Arkham Knight that had us debating the prices and details of season passes back in April this year. It wasn’t just the absurd $40 price tag for a single player game’s season pass that was the problem, but it was also the fact that Warner Bros just didn’t tell us what we would be getting for that money.
After some debate about it the company eventually went on to detail the plan for Arkham Knight’s future downloadable content. That didn’t fix every issue, but it was something at least.
Fast forward to the present day and Electronic Arts has just announced a holy-cow $50 (or $49.99 to be specific) season pass for Star Wars: Battlefront. Basically that’s $10 less than the price of a full new game.
What the hell are you getting for that price? Let’s take a look.
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On the official EA Star Wars site the publisher describes the season pass:
“We’re also excited to announce the Star Wars Battlefront Season Pass*, which extends the game with four expansion packs coming at a later date, filled with new content that will take you to new locations across a galaxy far, far away. Star Wars Battlefront Season Pass owners will also secure two-week early access to each expansion pack and an exclusive “Shoot First” emote.”
Wow. Fantastic. Let’s all go throw $50 at a season pass for a game to get those ‘four expansion packs’ that will take us to ‘new locations across the galaxy far, far away’. And damn don’t even get me started on that “Shoot First” emote. I’m just itching to drop my money now.
See Star Wars: Battlefront isn’t the first game to have a season pass priced this absurdly high. Call of Duty: Black Ops III similarly has a $50 season pass and, while I’d never spend that kind of money on any sort of DLC content, the bottom line is that Call of Duty has always had inflated prices because it’s one of the industry titans who has built that trust and reputation with consumers.
They’ll pay that, because they know exactly what kind of quality they’re getting. Does it make it the right price? That’s a debate you can freely have. But at least you can trust in Call of Duty.
Star Wars: Battlefront on the other hand is asking you for $110 for game and season pass, when we have no idea whether to trust the product yet or even the developer. Remember Battlefield 4? That launch? That loss of trust with fans?
David Sirland, DICE LA’s producer, told GameSpot last year that the technical launch failure of Battlefield 4 diminished the studio’s relationship with fans.
“I can absolutely say that we lost [player] trust in the game’s launch and the early parts of the year,” Sirland said. “We still probably have a lot of players who won’t trust us to deliver a stable launch or a stable game. I don’t want to say anything because I want to do. I want them to look at what we’re doing and what we are going to do and that would be my answer. I think we have to do things to get them to trust us, not say things to get them to trust us. Show by doing.”
The trust hasn’t yet been rekindled, but sure why not drop $50 on a season pass with no idea of what you’re paying for or whether the game is even worth spending on?
I suppose riding off the hype and excitement of Star Wars and the return of the Battlefront franchise may be more than enough to get people to pay. But it’s an absurdity to ask for that kind of price for a game that hasn’t even earned the right, and on top of that don’t even detail to fans what they’re getting for spending that money.