Sony Doesn’t Understand What’s Happening With The PS4
Sony recently announced that the PS4 had broken 10 million units sold since it launched in November last year. That’s a pretty huge number and it’s safe to say that almost nobody expected it to be quite so high, least of all Sony themselves.
Changing tact a little, imagine you’re an orange. Absolutely identical to all the oranges in your bowl but on a specific day the owner of the ball decides to eat you. You don’t know why, you can’t quite understand it but it makes you happy. This was initially a romance metaphor but orange you glad I didn’t go that route?
In short: the PS4 is selling like hot cakes and Sony’s best approximation as to why this is is something along the line of:
“It’s just beyond our imagination. We are so happy. But I for one am a bit nervous because we do not completely understand what’s happening,” said Sony’s Worldwide Studios Shuhei Yoshida in an interview with Eurogamer.
Yoshida goes on to say that Sony has had its marketing department investigate the matter and they discovered that a lot of PS4 owners did not own a PS3. This was recently pointed out to us by reader demfax who pulled the information from Kotaku. The exact figures go like this: 31% of PS4 owners had a Wii or Xbox 360 while 17% of them didn’t have any previous gen console. That’s a whopping 48% of PS4 owners who have never owned a PS3.
“As soon as we see a great sales number, our instinct tells us we should be concerned about future sales, right? Are we exhausting all the core gamers? If we sell this number of units, there are no more consumers we can sell to. That’s a really terrifying prospect,” said Yoshida. “So we want to understand who are these consumers who we do not necessarily consider core gamers, who are purchasing PS4 and why they are doing it and what they are doing with PS4, so we can create a bit more of a positive future, rather than saying, wow, we have sold to every single core gamer. So that’s what we are doing.”
I’m inclined to say that Sony is looking a gift griffin in the mouth but at the same time it’s good that they have not been made overconfident by this. Even though every Sony exec (Yoshida excluded) looks like a dick when he takes to the stage at an event.