Amazon Steals Twitch From Under Google
So Google/YouTube bought Twitch, right? I mean that deal was as done as a bun in the oven out in the sun, right? Wrong. We all thought so, especially with Twitch changing the way it handles copyright music playing during stream archives in order to align itself with the YouTube does things.
However, it seems the changes were not to suit Google but rather because the people in charge at Twitch realised that the cashflow the company wanted from the Google deal wasn’t going to happen so cost-cutting was in order.
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It turns out none of that really matters because Google has been pushed out of the picture by Amazon of all companies. Amazon has recently tried its hand at rapid expansion with the Fire Phone, Fire TV and why is this company so pyromanic? Amazon also tried to break into game development with the acquisition of Double Helix (the folks who gave us Killer Instinct on Xbox one). Amazon also has one of the largest server farms in the world which is something that twitch could sue to break into new markets and improve existing infrastructure.
Amazon has confirmed the acquisition of Twitch for $970 million with the deal set to close over the next few months.
“Broadcasting and watching gameplay is a global phenomenon and Twitch has built a platform that brings together tens of millions of people who watch billions of minutes of games each month — from The International, to breaking the world record for Mario, to gaming conferences like E3. And, amazingly, Twitch is only three years old,” said Jeff Bezos, founder and CEO of Amazon.com.
“Like Twitch, we obsess over customers and like to think differently, and we look forward to learning from them and helping them move even faster to build new services for the gaming community.”
“Amazon and Twitch optimize for our customers first and are both believers in the future of gaming,” said Emmett Shear, CEO of Twitch. “Being part of Amazon will let us do even more for our community. We will be able to create tools and services faster than we could have independently. This change will mean great things for our community, and will let us bring Twitch to even more people around the world.”
Twitch CEO Emmett Shear also sounded off, posting an update on the Twitch blog in which he thanked fans and confirmed the Amazon acquisition.
“Dear Twitch Community,
It’s almost unbelievable that slightly more than 3 years ago, Twitch didn’t exist. The moment we launched, we knew we had stumbled across something special. But what followed surprised us as much as anyone else, and the impact it’s had on both the community and us has been truly profound.
Your talent, your passion, your dedication to gaming, your memes, your brilliance – these have made Twitch what it is today. Every day, we strive to live up to the standard set by you, the community. We want to create the very best place to share your gaming and life online, and that mission continues to guide us.
Together with you, we’ve found new ways of connecting developers and publishers with their fans. We’ve created a whole new kind of career that lets people make a living sharing their love of games. We’ve brought billions of hours of entertainment, laughter, joy and the occasional ragequit. I think we can all call that a pretty good start.
Today, I’m pleased to announce we’ve been acquired by Amazon. We chose Amazon because they believe in our community, they share our values and long-term vision, and they want to help us get there faster. We’re keeping most everything the same: our office, our employees, our brand, and most importantly our independence. But with Amazon’s support we’ll have the resources to bring you an even better Twitch.
I personally want to thank you, each and every member of the Twitch community, for what you’ve created. Thank you for putting your faith in us. Thank you for sticking with us through growing pains and stumbles. Thank you for bringing your very best to us and sharing it with the world. Thank you, from a group of gamers who never dreamed they’d get to help shape the face of the industry that we love so much.
It’s dangerous to go alone. On behalf of myself and everyone else at Twitch, thank you for coming with us.
Emmett Shear, CEO”
We assume that by “retain independence” Shear means that Twitch will continue to function as it always has with no interference from its new daddy.
With luck this won’t mean much to any of us Twitch will continue on as if nothing happened.
What Amazon’s plans are for Twitch remain unclear but it seems that this is just part of their plan to embed themselves within gaming.
Google has yet to offer up a statement as to why the deal fell through.