Xbox Has A New Boss, And He’s All About The Core Gamer
Now that we’ve come to the end of March, and Marc Whitten has left Xbox and Microsoft, it was about time for us to hear who would actually be taking his place. The answer is both unsurprising but also interesting at the same time, with former Microsoft Studios head Phil Spencer now taking over the reins of the entire Xbox division at Microsoft.
The news was announced yesterday, with Spencer outlining his plans for the branch of the software giant, saying that innovation cannot come at the expense of the crore gamer.
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“I will now be leading the Xbox, Xbox Live, and creative teams including Xbox Music, Xbox Video and Microsoft Studios as we deliver the next generation of games and entertainment. Combining these teams will strengthen the connection between some of the world’s most innovative creators and those building the Xbox itself. I am incredibly proud of the talented Xbox employees around the world and believe, like they do, in the power of technology to bring games and entertainment to life across console, PC, tablet and mobile devices.“
“The growth of the Xbox community, with over 80 million Xbox owners around the world, is built on the foundation of exclusive franchises, new and original IP and the world’s most popular cross-platform games. Games and gamers have always been at the core of Xbox and the core of my work – and gaming will be our core as we take Xbox forward.
“This past year has been a growth experience both for me and for the entire Xbox team. We’ve taken feedback, made our products better and renewed our focus on what is most important, our customer. Our mission is to build a world-class team, work hard to meet the high expectations of a passionate fan base, create the best games and entertainment and drive technical innovation. As we continue forward, this renewed focus and mission will be a foundational part of how I lead the Xbox program.”
Some of the early changes Spencer wants to push out first are better games for the Microsoft equivalent of PS Plus, Games for Gold. This is something Xbox fans around the world have been demanding for months after Sony continuously delivers better free title, and Spencer says the first thing he’s going to do is gauge what games people want, and then make it happen.
It’s also refreshing to see Spencer talk about taking some of the ideas they had back to the drawing board and determining if they align with their renewed core focus. This could see the return of core gamer faith in the Xbox in a few months or years, and E3 will really be the proving ground for Spencer and his new ideas. With the conference just two months away, he’s got a lot of work on his hands.
Is Spencer the right man for the job? So far it seems like a solid start, but let’s ask that question again in a few months’ time.