Jade Raymond Is Tired Of Games Treating “Gamers Like Idiots”
Many gamers know the intelligent and charismatic industry figure Jade Raymond, especially from her days behind the original Assassin’s Creed. She’s a veteran in the industry, and a well respected character. I’ve always greatly admired her, personally. So when she says that she’s tired of video games treating “gamers like idiots”, you should know she means business.
Jade Raymond, currently leading the Ubisoft Toronto studio, and recently spoke to Toronto magazine The Grid about her work in her role and on the Assassin’s Creed franchise, for which she’s acting as a producer. When speaking of tiresome gaming standards, she brought up this issue of gamers being treated like idiots.
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“I don’t like the assumption that all people who play games want big chain saws and women in bikinis,” Raymond said. “It’s like, really? Not all gamers are teenage boys, and even teenage boys want more than that.”
Despite the fact that video games are doing a better job these days of depicting more developed and interesting characters, Raymond believes there’s still ways to go.
“There still isn’t a game where you get to play an old lady. That’s my dream.”
“Look at movies. I really love traditional action movies – I almost don’t care how bad it is if there are big things exploding – but even those films have become more interesting in terms of complex leads. Look at Iron Man.”
Jade Raymond notably said back in March that Ubisoft Toronto is working on five projects, and at least one of those is likely Assassin’s Creed Unity or Assassin’s Creed Comet.
Ubisoft also announced very recently that it will host an E3 2014 media briefing on June 9.