Candy Crush Developer: The Future of Games is Free-to-Play
In what would be the least surprising news of the day, the man behind the infamous Candy Crush saga has come out and said something that other mobile developers have emphasised, and that’s that the future of games is apparently free-to-play.
King Games Guru (the man’s actual job title), Tommy Palm, spoke about this during an interview with IGN, discussing how more traditional games publishers explore the free-to-play models frequently adopted by King.
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“The micro-transaction is so strong and it’s definitely a much better model. I think all companies have to transition over to that. If you talk to many hardcore gamers, they’re not happy about it right now, but if you asked them about the long term, “Do you want to continue playing your favourite game for years to come?’ And the answer will be yes.”
Palm continued on to talk about the importance of sensible pricing and making games truly F2P.
“I think for companies it is very important to find a good balance. Free-to-play games are difficult to do, and you really need to be good at making it feel balanced to the gamers. So it’s not too greedy.
“At King, for instance, we took the decision to make our games truly free-to-play, so you will never end up in the position where you’re forced to pay. So you can play all the way to the end without having to pay. For instance, in Candy Crush, of the players who are on the last level, more than half of them didn’t pay to get there.”
Palm then referenced Hearthstone as a prime example of a great free-to-play title which is managing to resonate with a more traditional gaming audience.
“Just looking at Blizzard’s Hearthstone – it’s a great example of a F2P game that is made really well, it’s well balanced, and I don’t think many people are complaining about that business model. It’s easy to see if there’s concept that is close to your heart. It works out really well.”
I could launch into a long opinion about this, but perhaps that is best served for its own article, and instead I will simply put forward the following analogy used by one of the commenters on the source article.
Is this the equivalent in stupidity of saying that the future of food is fast foods, or do you legitimately believe that the free-to-play model is the future of gaming?