The Oculus Rift Won’t Be A “Rich Person’s Toy”
A few weeks back I had the chance to actually try the first development kit for the Oculus Rift, and aside from getting a little motion sick I was blown away by just how immersive the little device maybe simple games. The Oculus Rift is easily one of the most anticipated pieces of gaming tech to come along in a while, and the creator hopes that nearly everyone will be able to afford one.
Creator of the virtual reality headset, Palmer Luckey, has said in a new interview that consumers won’t have to empty their pockets to get one when it launches (hopefully this year).
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“[Price] is to be determined but what I’ve always said is that if VR isn’t affordable it might as well not exist for most people. We’re not looking to make a rich person’s toy, we’re not looking to make a research tool. We want to make a consumer VR headset that pretty much anyone can afford.”
Development for the device will ultimately drive sales, so having a piece of hardware that is too expensive to purchase will ultimately kill it before it has a chance to live. Luckey explained this concept further.
“You can’t sell an expensive piece of hardware and expect tons of content to show up. We’re not doing market research around what’s the breaking point for people to buy a VR headset; we’re just trying to sell it as cheap as we can while still existing as a company.”
The last we heard about Oculus Rift pricing suggested that the headset would retail for close to $300, the same price as the development kits at the moment. Not a bad price when you consider that it’s cheaper than both next-generation consoles, and just a little bit more expensive than mobile gaming platforms such as the PS Vita. For the technology you’re getting, it sounds fair, but it still isn’t something that everyone will be able to just purchase on a whim.
That said, it’s definitely better than staring at a product that comes in at more than a console itself. That alone might entice thousands to buy the Rift when it eventually launches for one know I’ll be saving every cent to get one on launch day. I just love gadgets.