Microsoft Is Committed To Improving Games With Gold
Xbox’s Games with Gold service for Xbox Live Gold members seemed like a decent enough system whereby users get free games each month until Sony completely upstaged it with PlayStation Plus. A similar subscription service for online features but instead of random games that nobody cared much for PS users are getting great games that are scarcely a year old in most cases.
For Microsoft it is actually embarrassing.
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Microsoft’s Phil Spencer has affirmed that the company is committed to Xbox and improving the Gmes with Gold service.
Spencer held a presentation at SXSW this weekend and while it was barely covered by media one small snippet did escape thanks to Twitter user Todd Lutz.
Amid rumours of Microsoft considering selling its Xbox division, Spencer’s words came as a reassurance of the opposite. He also addressed the comparisons between games with Gold and PS Plus by effectively saying they are different things.
“One of our issues with Games with Gold – not ‘issues’ but differences between the other system we get compared to – is the fact that with Games with Gold, you get to keep that game, regardless of whether you continue to subscribe,” he said.
“And the business around Games with Gold, for us, is just fundamentally different from some of the other programs that are out there, which does put a different financial picture on a — you’re gonna go buy a game that’s brand new, the cost of putting that in, just to be kind of blunt about it.”
That said, Spencer said although he isn’t directly involved with the Games with Gold program he’s been working with those who are to try and make it more appealing.
“I have been sitting down, monthly now, with that team – some of the earlier months were already programmed – and playing a more active role in picking franchises that show up in Games with Gold, and I think you’ll see at least something that feels, at least, more true to what I think Games with Gold should look like with the constraints that are there,” he said.
“For us, in the long run, as an industry, giving away content like that is just … I think there’s some steps and some evolution of what Games with Gold or any of the other systems will go through to their full potential. You have things out there that are kind of bigger subscription services, where I get access to a lot of content. Games with Gold is kind of this step in the middle of, ‘I get games, and how do I feel about those games.’”
Personally, I don’t see them as vastly different services. They are two ways of doing a service whereby users get free games for their subscription. One works and the other not so much.