Xbox One Gets A Price Cut… But Only In The UK
One of the prime differentiators between PS4 and Xbox One is the price tag. Of course, the Xbox One comes bundled with Kinect, thus the $100 greater price but that’s not something everybody wants. Of course, the only ay to get developers doing anything meaningful or innovative with kinect is by ensuring that there’s a large enough userbase to warrant the effort. That’s a discussion for another day though.
There have been rumours of a cheaper Xbox One, a console without a disk drive or simply without Kinect to be more competitive with PS4. However, few would have anticipated that Microsoft would just decide to drop the console’s price of their own accord let alone bundle it with Titanfall. What’s even more baffling is that this is exclusive to the UK.
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In a press release Harvey Eagle, Marketing Director of Xbox UK said, “At Xbox, we believe there’s never been a better time to join the new console generation. To help our fans do just that, Xbox One will be available at the new UK estimated retail price (ERP) of £399.99 from February 28th. And while supplies last, fans will also get Titanfall – the most anticipated game of the year – included in the box.”
This doesn’t appear to be the Titanfall bundle which will be releasing in the US soon. That bundle comes with a regular Xbox One console, Kinect Sensor, standard Xbox One wireless pad, an Xbox One chat headset, one month of Xbox Live Gold and a download code for Titanfall.
When pressed about this deal coming to other regions, Eagle was a brick wall saying that he could only speak for his territory.
Explaining the deal to OXM, Eagle began, “My responsibility is only for the UK so I can only talk about our territory. This is about offering the best value to UK gamers, and as a result we’re announcing this new price point of £399. There’s no announcements in other countries planned, so it’s a UK-only adjustment and we feel this is the right thing to do in our market.”
He added, “The timing of this is very much around Titanfall,” and continued, “It’s about value rather than price. People buy a console to play the best games, the best games coming this year include Titanfall, and Destiny, and Watch Dogs, and if you want to play all three of those you’re going to need an Xbox One. And as we said in the announcement today from the 14th March customers are also going to get a copy of Titanfall included when they get an Xbox One, we think that’s really good value.”
This tactic, as odd as it is, does not seem to correlate with poor sales but is rather a push to promote Titanfall even more. Microsoft has been hailing the game as the greatest thing in the history of humanity and has been marketing Titanfall more than Coke markets its drinks.
The safe assumption is that the hype for this is currently at dangerous levels but at the same time, a good amount of it is justified if the beta is anything to go on.
If you were at all considering purchasing an Xbox One, do it now. Well, not right now but on Friday. At this price one could import the console with Titanfall for around R5000. That is a steal if nothing else.