Ubisoft Nearly Lost The Watch Dogs Name
Late last night a few media outlets began reporting on an “express abandonment” that Ubisoft had issued for the main Watch Dogs trademark, leading many to believe that the game’s name had changed or worse, that the game had been canned so late into development. It didn’t take too long for Ubisoft to then realise that they weren’t the ones who issued this in the first place.
A document requesting the Express Abandonment of the main Watch Dogs Trademark, bearing the signature of studio CEO Yves Guillemot, was fraudulent. Ironic for a game like Watch Dogs, no?
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Since the story broke, and caught Ubisoft well off guard, the company has filed a document to try and urgently reclaim the trademark, blaming a fraudulent document that was sent out without the company’s logic as a term for reinstatement.
“On February 1, 2014, Ubisoft Entertainment received an email from TEAS@uspto.gov notifying Ubisoft Entertainment that a Request for Express Abandonment had been filed in connection with Application Serial No. 85642398. The Request for Express Abandonment purports to be signed by the Chief Executive Officer of Ubisoft Entertainment, Yves Guillemot.
“Mr. Guillemot, however, did not sign the Request for Express Abandonment, nor did Ubisoft Entertainment file the Request for Express Abandonment. The Request for Express Abandonment is fraudulent and was not filed by Ubisoft Entertainment or its representative.”
Ubisoft is confident that they will reclaim the Watch Dogs name soon, and doesn’t expect this to in any way delay the game further.
This really is the first time I’ve ever seen someone go through all the trouble to just try and remove a company’s trademark agreement from under the table, but I must say it’s pretty darn dangerous that a piece of paper with a fraudulent signature is still able to do that in the 21st century.
Watch Dogs is set for release in Q2 of this year for all major consoles.