Candy Crush Developers Rethink Their Trademark Madness
Candy Crush developer King has been the topic of heated debates around the world for the past month or so, after the studio attempted to trademark the words “candy” and “saga”. King then retroactively tried to claim infringements on titles that had previously used either name, which lead to an Internet outcry.
Yesterday, the madness came to an end. King filed for the withdrawal of their trademark claim. Well, at least for the word “candy”.
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Thing is, this only applies in the United States. King still holds the trademark for “Candy” in Europe, and the company claims that they will not withdraw this anytime soon. A representative from King had this to say to several media outlets.
“King has withdrawn its trademark application for Candy in the U.S., which we applied for in February 2013 before we acquired the early rights to Candy Crusher. Each market that King operates in is different with regard to IP. We feel that having the rights to Candy Crusher is the best option for protecting Candy Crush in the U.S. market. This does not affect our E.U. trademark for Candy and we continue to take all appropriate steps to protect our IP.”
The trademark application that was filed last month has been the centre of a wave of controversy, with King even laying a claim to Stoic Studios, developers of The Banner Saga, on their use of the word “Saga”. The trademark on the word ‘Candy” was also responsible for an angry open letter to King from the creator of Candy Swipe, with the developer claiming that King only filed the trademark in an attempt to weaken their own trademark on Candy Swipe.
As of now, it’s unclear why King has decided to abandon the trademark application, but many believe it could be a means to appease investors. Not sure why they would need to, after King announced that 93 million ply Candy Crush daily.
I’d be a pretty happy investor with statistics like that.