Nintendo Expects A Massive Loss, Is Still Committed To Games Consoles
Nintendo recently revealed that it lost around one fifth of its value, as investors reacted to major profit losses. The Japanese company has estimated a loss of $335.2 million for the fiscal year ending in March.
And to cater for that, Nintendo does not want to do anything drastic. The company has said that they are committed to games consoles, where they have rejected the idea of games on smartphones.
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The reason for ignoring mobile games is simple, as president Satoru Iwata noted that key franchises such as Mario, Zelda, or Pokemon on mobile phones would negatively impact the sales of the 3DS handheld.
“The spread of smart devices does not spell the end of game consoles. It’s not that simple,” he said. “It doesn’t mean that we should put Mario on smartphones.”
And that, on its own, is an absolutely great reason–if you are looking to remain in the handheld sphere. The amount of handheld consoles versus the amount of mobile phones is a completely different set of numbers, though. Japanese tradition, however, will probably see the company continue to lean towards the handheld market filled with the 3DS, etc.
Nintendo announced that neither the Wii U nor the 3DS reached sales projections. Iwata apologised and noted that he will not resign, nor will he implement any major management changes in the future.
Unfortunately it feels as if sales will continue to decline as technology becomes greater, for example, if one’s phone is able to do more. Having less gadgets is definitely key. Will the idea of neglecting the mobile market continue to damage Nintendo’s profits?