Microsoft And Machinima Officially Comment On Their Closet YouTube Deal
Yesterday we reported on the current outrage on the internet (or at least one of them anyway), which is the matter of it leaking that Microsoft paid Machinima to be positive about the Xbox One.
Of course this is bad, but as some wise person once said it takes two to tango, and we can’t make Microsoft the enemy while ignoring Machinima, especially since the Xbox manufacturer exists to market their product positively while other journalist sites for instance exist to be honest and bring accurate information to their audience.
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On any other day it would mostly be business as usual. However, what made this one more shady and controversial was that details of the full XB1M13 agreement were leaked, and revealed that in order to receive the promotional compensation rate, YouTuber’s “may not say anything negative or disparaging about Machinima, Xbox One, or any of its Games.”
Furthermore, personalities were forbidden from disclosing that they’d been compensated for the positive output via the following clause which stated:
“You agree to keep confidential at all times all matters relating to this Agreement, including, without limitation, the Promotional Requirements, and the CPM Compensation, listed above.”
Microsoft and Machinima have responded to this issue officially.
iGR reached out to the both of them, which prompted a joint statement from Microsoft and Machinima that read:
“This partnership between Machinima and Microsoft was a typical marketing partnership to promote Xbox One in December. The Xbox team does not review any specific content or provide feedback on content. Any confidentiality provisions, terms or other guidelines are standard documents provided by Machinima. For clarity, confidentiality relates to the agreements themselves, not the existence of the promotion.”
Make of it what you will, as it seems to imply that Machinima’s terms are the issue. Nice deflection and all that.
But Microsoft shortly amended their reply after inquiry, and released an updated statement:
“Microsoft was not aware of individual contracts Machinima had with their content providers as part of this promotion and we didn’t provide feedback on any of the videos. We have asked Machinima to not post any additional Xbox One content as part of this media buy and we have asked them to add disclaimers to the videos that were part of this program indicating they were part of paid advertising.” – Microsoft spokesperson
And make of that what you will.
I suppose it was to be expected that Microsoft would distance themselves from the issue.