Microsoft Is Aiming To Make Digital Games Cheaper Than Retail
Why are digital games still the same price as those you can buy at retail? It’s something that has bothered customers for years and years now, and aside from the obvious fact of keeping retailers in the running, there is no reason for digital games to cost the same as those that have been wrapped up, shipped and then put on a shelf.
And Microsoft’s Major Nelson agrees. In fact, Microsoft tis looking to change this entirely.
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Speaking to angry fans on Reddit, Larry Hyrb stated that Microsoft is looking into making digital prices cheaper in order to appeal to those looking to download the majority of their games, as well as compete with retailers. Many Xbox One fans were angry at the fact that some retailers were offering $10 off Titanfall pre-orders, making the retail copy cheaper than the one online. How’s that for making sense?
Hyrb stated that he understood where the fans were coming from, and that a change is definitely on Microsoft’s agenda.
“We are way aware of this and many of the concerns of the community – we have some great stuff planned for Xbox One this year (and beyond.) As soon as we can share some of the goodness…we will.”
When asked about when Games for Gold, the rather weak Microsoft answer to PlayStation Plus, would be making it to the Xbox One, Hyrb did not answer the question directly and gave no real indication when it would be launching. In the meantime, Sony has already given out subscribers 2 free PS4 titles. Great to see Microsoft is taking absolutely no notes on this topic.
But hey, if they manage to pull off cheaper digital titles, then a lot of people might have a reason to download console games again. Make it happen, yesterday.