CES 2014: Razer’s Modular PC Could Be Subscription Based
Yesterday we told you all about Razer’s exciting new concept for a modular PC where each component is free of wires, individually cooled and installing components is literally as simple as sliding them onto the central rack. Dubbed Project Christine, it’s one of the most intriguing ideas to come along in awhile, it’s one of those things that you look at and wonder why it hasn’t been done sooner.
What makes it even more promising is the subscription model that envisions for Project Christine, should it ever make it to production. It’s a perfect compliment for the ease and simplicity of a modular PC. Razer CEO Min-Liang Tan told GameSpot about the idea of a subscription service which would deliver parts to you door and allow you to always have an up-to-date rig with just about no effort on your part.
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“Because of the modular nature of this PC, one thing that we could potentially even do is to put this on a subscription model,” he said.
Tan explained that a person could sign up for a “top of the line” package that would allow them to receive new components when they come out in return for a monthly subscription fee. These components would be delivered to your door, while you’d be responsible for sending your old modules back to Razer most likely so they can handle your electronic waste.
“So instead of having to pay thousands of dollars in a single shot, there could be a standard subscription fee and you could have always, at any point of time, the best possible PC,” Tan said.
Of course, one of the draws of project Christine is that any part you buy for it will be compatible because these parts have to be specifically made for Christine.
It’s a very exclusive and definitely very expensive system to buy into but then Razer does only cater to the higher-end of the market. Should Project Christine ever make it into production with that great subscription upgrade service then expect it to be restricted to the US purely from a distribution point of view. It simply wouldn’t be feasible to run this sort of system worldwide.