Candy Crush Devs Trademark “Candy” And Get Trolled Spectacularly
Strap yourselves in, children, because we’re about to venture into the bizarre world of trademarks. It’s stranger than that tunnel in Willy Wonka’s chocolate river. Do you remember how mildly deranged Wonka was in the original film (not the Depp version)? Well, he must have gone on to head up King.com, the people who made Candy Crush Saga. AKA the reason people hate blocks of chocolate AAKA a game I couldn’t care less about.
You see, King.com has the deranged notion that they should trademark the word “candy.” Only pertaining to video games and some merchandising though, otherwise they’d be plum-crazy.
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Seems that in February 2013, the game’s makers – King.com – submitted a trademark application for the word. One that on January 15 2014 was approved for publication in the United States, meaning it’s only a few weeks away from becoming official.P
This gives King a claim on the word “Candy” in relation to all kinds of applications, from games to sunglasses to headphones to…spectacle frames, though other parties can dispute the filing.P
According to a report on Gamezebo, letters are already being sent to developers on Apple’s App Store whose game has the word “Candy” in its name. Regardless of whether the actual game bares any resemblance to King.com’s cash cow. That means a game called Candyman 2: Candy Shop about the sexual exploits of a sweet-toothed dentist would be flagged and the developers would receive a letter.
It’s as ludicrous as it is outrageous but there’s nothing to worry about, IP lawyer Martin Schwimmer tells Gamezebo that the fact “candy” is such a ubiquitous term will make it hard for much to legally stick.
“Someone can’t plausibly claim that they came up with the term TEENAGE MUTANT NINJA TURTLES on their own”, he says. “An incredibly unique trademark like that is somewhat easy to protect.”
“Suggestive marks are protectable, but the problem is that third parties can claim that they thought up their mark on their own.”
It’s not just the word “candy” though, Stoic Games got hit with a letter for their title, The Banner Saga. A game about Vikings of all things. They eat pickled fish if they want a treat, not candy.
This is more preposterous than the back and forth war between Samsung and Apple over their tablets looking similar. To be clear, that was pitifully stupid.
This is the clearly the result of too much sugar, the exact same thing happens when you give a toddler (or our editor) too many Fizzers; they simply become unreasonable and want everything NOW.
To bring a little perspective and clarity to the situation indie developers uuav and Caribou started “The Candy Jam.” Good use of the candy, guys. It’s a game jam whose sole purpose is really to piss of King.com and protest their ridiculous trademarks.
More specifically, make a game involving candy and lots of it. Consider using the word ‘Candy’ several times,” suggests the Candy Jam website. “Also ‘scroll,’ ‘memory,’ ‘saga’ and ‘apple’ might give bonus points.”P
Why make a jam like this? As the Candy Jam site puts it, “because trademarking common names is ridiculous and because it gives us an occasion to make another game jam.”
It’s all stranger than fiction but it’s good to see devs getting behind this if you check out the #candyjam hashtag. In fact, there’s already a game that’s been produced and obviously it had to be called CandyCandyCandy.
Not only am I now hungry but also picture King.com having this song on repeat.