The Banner Saga Will Fight King’s Trademark Madness
In case you missed it yesterday, candy crush developer King somehow managed to trademark the words “Candy” and ‘Saga” in Europe. Now if that sounds ridiculous, the story gets worse, as King then began retrospectively attacking other games that had used either word in its title.
One of the unlucky few to be hit with a lawsuit was Stoic Studios, the independent developers of The Banner Saga. This is a game about Vikings, but King has decided to use the lawsuit as an example to other studios, saying that they don’t have a problem with the name use but still have to pursue legal action regardless. And Stoic is ready for them.
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Despite being a much smaller company, Stoic has resisted the temptation to avoid legal fees and change the name of their title. And their reasoning is the sanest thing I’ve heard today.
Two years ago, the three of us at Stoic set out to make an epic viking game: The Banner Saga. We did, and people loved it, so we’re making another one. We won’t make a viking saga without the word Saga, and we don’t appreciate anyone telling us we can’t. King.com claims they’re not attempting to prevent us from using The Banner Saga, and yet their legal opposition to our trademark filing remains. We’re humbled by the outpouring of support and honored to have others stand with us for the right to their own Saga. We just want to make great games.
Here’s one development house trying their best to create innovative and captivating experiences, only for King to come and throw down all this legal crap in front of them. I really hope Stoic manage to win this case and come out fairly unscathed, because it’s absolutely ridiculous for one developer to try and do this to another.
And people wonder why this industry is slowly eating itself away.