Ubisoft Reveals How Much Money It Lost This Year
Oh goody, let’s point and laugh at Ubisoft’s financial losses. While we’re at it, we can mull over the sales figures for Splinter Cell: Blacklist and Rayman: Legends – two financial under-performers for the company this year.
Blacklist was a good game with some excellent co-op that continued a franchise which has been around since the PS2 was in fashion and Rayman: Legends was a great game by all accounts. As you might expect, they didn’t do too badly in sales, from an objective standpoint.
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Blacklist sold around 2 million units while Legends managed around 1 million. In many cases those might be perfectly acceptable and expected sales figures but not to Ubisoft evidently. Either the company overspent on these games or had unrealistic sales forecasts but when a game sells sells 2 million units and fails to meet sales targets something isn’t quite right.
Realistic targets are nothing o be ashamed of.
In a recent financial call Ubisoft discussed these under-performers as well as the $83 million loss it has incurred over this past year. That’s in a year where the company made plenty of money from Far Cry 3 and Assassin’s Creed III. We have yet to see what impact the sales of Assassin’s Creed IV: Black Flag will have on the company’s books.
It’s a little worrying but Ubisoft seems a little hopeful in expecting South Park: The Stick of Truth to sell 1-2 million copies when it releases next year around March. This is a new IP, granted it’s based on a wildly popular TV series, and has had multiple setbacks in its development so expectations need to be kept in check. Then again, those sales targets may just be what Ubisoft needs to cover itself.
I could play the speculations game all day but suffice to say, Ubisoft is not entirely financially salient nor is the way they seem to be spending money exactly working out.