Titanfall’s Exclusivity Really Is All About The Money
Right now, there are two “killer apps” heading to the Xbox One. One of them is a straight up exclusive, namely Forza 5, but the other isn’t so simple. Titanfall may be a Microsoft exclusive, but along with the Xbox One the title is also coming to the 360 and PC. Exactly how did Microsoft pull off one of the biggest exclusive deals of next-gen so far?
Money. And lots of it.
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It’s not that big of a secret, but it is interesting to see the words flying around when it comes to justification. EA CFO Blake Jorgensen recently spoke at a UBS Global Technology Conference, saying that the Titanfall deal with Microsoft just made sense. Also keeping Titanfall on one platform somehow made sense as a business model for the brand new IP.
“That’s a process that’s been done through the industry for many years. There’s lots of single-platform titles. Obviously, you work with the first-parties to make sure the economics make sense for all sides, and we made that decision on Titanfall.”
Jorgensen also spoke about the dynamic between Titanfall developer Respawn and EA, saying that it was a mutually beneficial agreement that is benefiting both parties. Even if Respawn was kept in the dark about future platforms for the new IP.
“It’s a business partnership. We’re trying to make sure that we’ve developed a great relationship with them. We helped them on marketing, we helped them on development where they need it. And we try to maintain a strong partnership with them over time.”
Of course, Jorgensen also took this opportunity to once again reiterate that Titanfall doesn’t mean that EA is only going to develop new IP’s for Microsoft platforms. It’s already been revealed that future Titanfall entries could be on the PS4, and Jorgensen seemed confident that this would be the case.
So, basically, Microsoft just really, really wanted Titanfall to be an exclusive on their platforms, and EA just really, really likes the money they were offered. Will it be worth it?
Well, considering just how incredible the title does look, I’d say it will probably be money well spent.