Nvidia Announce 780/770 Price Cuts And The 780 Ti
Earlier last month AMD stunned the gaming world by releasing a Titan Killer that was not 10% cheaper, or even 25% cheaper.
It was an astounding 45% cheaper and, on most accounts, 3% faster than Titan. When pre-NDA reports were coming in that the R9 290x was going to destroy the Titan, I think they meant in the bang for buck segment.
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Yes yes, the argument that it’s a card released many after the Titan and GTX780 is ammo for every Nvidia fanboy out there, but it should not detract at all from the facts: it is still an impressive feat from AMD that should be welcomed by everyone, and this price drop is why.
Nvidia have not sat idly by and allowed AMD to lavish in the limelight. It is probably expected; the R9 290X is around 10% faster than the GTX780, so Nvidia adjusted their pricing to be 10% less than the comeptition. I have always maintained that Nvidia have a lot more wiggle room for pricing their Kepler cards, and this week they confirmed it. This also confirmed how massive their profit margins were for these cards if they could drop their prices by so much after only being on the market for a few months. They dropped the price on the GTX 780 by $150 to $499 and $70 for the GTX 770 which now sits at $329, in spitting distance of the R9 280X. These prices still include Nvidia’s Holiday Game Bundle, although sadly I don’t think the bundle applies for us in SA.
Nvidia stole more of AMD’s thunder by announcing their new GTX 780Ti card which is expected to retail at $700. If the now $50 cheaper GTX780 is around 10% less in gaming performance than the R9 290X, one could imagine the performance gap Nvidia is touting by being $150 more than the R9 290x. Since the GK110 found in the GTX780 is not a fully enabled Kepler card, their is enough to go on that this card will be properly quick. However the cynic in me is screaming that Nvidia are probably just charging much more as it will probably be faster, but not $150 faster. Regardless, I feel that AMD are in a precarious position as their card will be squeezed by both the GTX780 and the new GTX780Ti as the one thing the GTX 7 series has going for it is temperature, power consumption and the subsequent noise that the coolers produce.
People were willing to overlook the R9 290x’s temperature, noise and power consumption faults as it was faster and much cheaper than the competition. With these price cuts AMD’s card is just a little less shinier, and even though I feel bad for AMD I cant help but feel happy for us consumers. Now prices in SA for the new 780/770 cards would only probably reflect once local suppliers clear out old stock, so lets hope that happens before our Christmas shopping.