Apple Scoops Up Kinect Inventor
It looks as if Apple is considering moving in on the motion controller scene or perhaps the much rumoured Apple TV is finally on the cards. Apple has just taken delivery of Israeli firm PrimeSense – the same company that created the underpinning technology for the Kinect 3D camera.
Apple has yet to disclose the financial details of the acquisition but speculations put the figure at around $360 million.
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“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” a company representative said.
PrimeSense was founded in 2005 and has made its money developing motion control technology and turning human gestures into inputs. Microsoft licensed the technology for use in its Kinect controller but saw no need to buy the company.
It is believed that Steve Jobs envisioned a full Apple TV experience before he died. Last December, Apple chief executive Tim Cook said the corporation would intensify its focus on televisions. “When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years,” he said last year.
Just as in the mobile space, Apple almost definitely find itself up against Samsung who has been in the smart TV business since the beginning. However, Microsoft has also entered the arena with the Xbox One turning your TV into a smart media hub.
Of course, this is all speculation and there’s no telling where exactly Apple will utilise PrimeSense or for what. Recently the company has made advancements in motion-sensing technology in mobile devices.
In May at a Google developers’ conference it was shown how a Kinext sensor could be used on a Nexus tablet. PrimeSense has also developed a 3D scanner capable of capturing 3D images of people and places.
Whatever Apple does, this new acquisition holds plenty of promise either for a Smart Tv or simply the next stage of iPad and iPhone.