Annualizing Battlefield Would “Destroy The Franchise”
Annualization is a scary word in the gaming industry these days. Call of Duty is probably the most popular of the lot with its yearly releases since Call of Duty 2. Many proclaim that this constant stream of titles gives way to stagnation because less and less ideas get implemented each year. Assassin’s Creed has also suffered because of annualization with a broad swab of gamers now disliking the franchise because of its repetition of mechanics. One franchise that has thankfully not been the victim of annualization is Battlefield and EA’s CFO believes that it should stay that way.
Speaking at the UBS 2013 Global Technology Conference in Sausalito, Blake Jorgensen, CFO of EA, was asked whether Battlefield would ever be annualized like Call of Duty whereby he answered that it would be difficult to maintain a consistent experience if they decided to that.
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“”The challenges are you’ve got to most likely do it out of two studios because it’s hard, it’s a two-year project,” he said. “Battlefield takes us about two years to develop and so you want to make sure that you’re sharing talent across studios, so you keep core talent of the product and the experience for the consumer there.”
He also said that it would be difficult to make every entry new and exciting and that it could potentially “destroy the franchise”.
I’m inclined to agree with him seeing as Battlefield 4 didn’t do much new to the franchise barring some gimmicks such as Commander and Levolution. Annualization of a franchise so tight and compacted as Battlefield would be detrimental to its success and I’m glad that EA decided against doing it. It is still a biennial franchise, however, but I believe that it gives them enough time to make sure that the franchise doesn’t stagnate like with Call of Duty. Thankfully, Battlefield always has a solid lineup of DLC content releasing on a consistent basis in order to satisfy fans that stick with one particular game.