Activision Blames “Console Transition” For Call Of Duty: Ghosts Launch-Day Shipments
Activision has said that Call of Duty: Ghosts launch-day shipments were less than last year’s highly successful Black Ops 2, and the reason for this, according to the publisher, is due to the console transition period we’re currently undergoing.
Activision confirmed recently that retailers have spent $1 billion on Call of Duty: Ghosts stock for last week’s launch. Keep in mind that this is not consumer sales, and it’s a bit curious why sales figures have not been released like they were in previous years. This is simply the amount of stock sold to retailers, and it doesn’t involve how many copies were actually purchased by consumers.
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However, while one billion units sold to retailers sounds impressive, and it definitely is for sure, this figure itself is also down on last year, and Activision points to the volatility of the console transition as the reason.
“As we have said for more than a year now, console transition years are volatile and hard to predict and this year’s proving no different,” said CFO Dennis Durkin during a financials call on Wednesday.
“Today we announced that we have shipped into retail more than $1 billion of Call of Duty: Ghosts globally on day-one, based on an average wholesale price. As expected, due to the console transition and digital distribution, this number is down versus last year,” he added.
Durkin went on to predict, “This year, the sell-through curve will be different than in past years, due to the multiple launches of new hardware later in the month, and more days between our launch, and the high volume Black Friday at the end of the month.”
And also, speaking earlier today, everybody’s favourite man Bobby Kotick, the Activision Blizzard CEO, said that it was “too early to assess” sell-through to consumers, but put the thought out there that the game’s release on Tuesday came at a time “when the franchise has never been more popular”.
Stay tuned for our Call of Duty: Ghosts review, which should drop soon.