Xbone? That’s Okay Says Microsoft
Microsoft’s Major Nelson previously showed his disgust of the Xbox One’s “Xbone” nickname. Major Nelson noted that this was ‘disrespectful’ to all of the company’s work. However, Major Nelson seems to be more exposure side of things–so it’s obvious that he’d be upset.
On the flip side, Microsoft Studios head, Phil Spencer, admitted that he’s not too fazed by the name. While Microsoft isn’t planning to use the name for any sort of advertising campaigns, he understands that the nickname isn’t going to stop being used.
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“At first, I guess the thing that bugged me the most is I didn’t see it,” he said. “I’d been looking at the name for Xbox One for months, and I wasn’t clever enough to merge them and come up with Xbone.
“But, you know, I think it’s going to stick. I think we can say we don’t like it as much as we want, but it’s a clever use of the name. Probably not the most flattering name, but I think it’s going to be there.
“Embrace? I think we know it’s there. I don’t think you’ll see us running ads that say Xbone… but, yeah, it’s a clever use of the name.”
This isn’t the first time that Microsoft has sent out mixed messages about something. Previously, when the Xbone was revealed, quite a few executives at the company said contradicting things. After sorting through all of the noise, gamers finally understood what the device was all about. And it seems that, again, Microsoft doesn’t really mind who says what. With conflicting opinions, who do we believe Major Nelson or Phil Spencer? Whose words are worth more?
Despite all that, Microsoft did, however, buy the Xbone.com domain. So they are looking to at least control the nickname, in a way. Also, don’t be surprised to see some catchy Xbone campaign pop up in the future. Who knows what could happen.