The Three Priorities Of EA
EA only cares about money, suffering and sequels, right? That’s three priorities right there so you can go home now, folks. Well not exactly because those aren’t the three official tenets of EA. In his first quarterly financial call as the new CEO of EA, Andrew Wilson outlined his goals for the company’s game development business.
Wilson clarified his vision for EA’s future by outlining three principles the company will focus on. First, he wants to deliver amazing games and services. Second, he wants to emphasize people and strategies, including bringing games to a variety of platforms and geographies. Lastly, he wants to make games profitably.
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Firstly, you can do this by caring a little bit less about money and more about letting developers get creative rather than churning out endless sequels and reboots.
Secondly, well that’s a good principle to go by and I think EA has a global reach across all demographics with its games.
Finally, while nobody wants to bleed money the way Square Enix does on games EA should manage their frugality. One of the great things the company does is funding DICE to develop an incredible engine like Frostbite 3 and then being able to use it across over a dozen games. That’s smart business.
EA can pull this off but things are easier said than done.