Console Exclusives Are Just About Bragging Rights – Sony Exec
Well this is certainly interesting coming from Sony. Why? Because Sony has an entire stable of AAA developers at their disposable to produce console exclusives. Just to drive the point home let me list that they have Naughty Dog, Sucker Punch, Guerilla, Polyphony, Santa Monica and more at their disposal and have just secured a slew of exclusive indie titles. In fact, they have 13 first-party developers. Do you see the dissonance?
Let’s hear this executive out first. Speaking during a keynote address at this year’s IndieCade Adam Boyes, Sony Computer Entertainment’s VP of publisher and developer relations, spoke at length about console exclusive titles. His chief point was that these exclusives serve no benefit beyond bragging rights.
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“Right now exclusives are just a way for [console makers] to brag louder,” said Boyes.
“Nobody gains from exclusivity in perpetuity.”
Boyes went on to promote multi-platform titles as being the key to success.
“Developers now have the option to deliver on a huge number of platforms,” he continued.”We want developers to be successful.”
There is no real indication as to whether console exclusive or multi-platform is the way to go. Some exclusives serve as the prime reason for people to take interest in a console while some of the best-selling games are multi-platform. It’s inconclusive really. Some people bought a PS3 for Heavy Rain and MGS 4 rather than picking up an Xbox 360 for Halo and Gears. It’s a matter of preference. With the Xbox One and PS4 near identical in specs, bar pricing, it really is a matter of preference as to which one you go for.
Part of what sways your wallet is going to be those console exclusives. It’s not so much about bragging as it is offering something that your competition can’t. Does Microsoft have an answer to The Last of Us or does Sony have an answer to Halo 4? What really seems to be prevalent with next-gen is timed exclusives rather than full-on exclusives.