AMD R9 290x — Titan Killer
Recently AMD announced their “new” and actually “new” range of cards, the R7 and R9 series. As said before in an earlier article, the new cards were just old cards with a tantalising new price.
Earlier on the 23rd of October the embargo on reviews lifted on the Hawaii based R9 290x card, thus opening the floodgates of reviews to finally confirm what we were all implicitly hoping for: Competition in the Enthusiast GPU market.
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It’s no secret that the GK110 Kepler chip at the heart of the GTX 780 and Nvidia Titan were cash cows for the green team as they could charge what they wanted. The $650 GTX780 and the $1000 Titan GPU dominated the Serengeti that is the enthusiast market. The Green Alpha Lion was content in their killing grounds as no single GPU solution from AMD could pacify the GK110 Kepler Kitty…until the ball of yarn that is the R9 290x finally bounced onto the scene, catching Nvidia with their price pants down.
Retailing for a surprising $550 at launch it is, for lack of a better word, a Titan Killer.
It is mostly faster than both high end Nvidia cards, and far undercuts their pricing, something that the high end GPU market desperately needed; firstly for us consumers, and secondly, to keep Nvidia honest after their massive success that was/is Kepler. It really sets a new level of competitive high end pricing that the discrete GPU market needed. Local pricing seems to be a tad inflated with the R9 290x, hovering around the R9000 mark, but it is sure to settle as supply starts to equal to demand.
I’ve linked a few review sites for you to bask in the wonder and glory that is the R9 290X.