Tretton: Console War To “Reinvigorate” Declining Industry
According to Playstation America boss and cult hero Jack Tretton, the next battle of the consoles between Sony and Microsoft will springboard a new era of prosperity in the troublesome gaming industry.
Tretton was asked by Fox Business on Wednesday for his opinion on the US games retail sector contracting for fifteen consecutive months.
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“We’re talking about the seventh year of a console and I guess if you used a TV analogy, you might say, boy, the re-runs of a show we released seven years ago aren’t doing as well as before,” he replied.
“The new machine, and the new console war is going to reinvigorate the industry,” he added.
It can be said that market interest in physical games (retail) has waned for a number of years, after what is considered an all-time industry peak in 2009 and 2010.
To many, it looks doom and gloom or at least unsustainable with publishers going bankrupt (namely THQ, Midway and Atari US) as well as game studios having to close down, with Leamington Spa based Blitz becoming the most recent to do so.
Then, major game retailers, such as GAME, are suffering administration due to mounting debts, and a number of developers have also abandoned the triple-A model and moved to mobile, free-to-play and even indie. It’s a common observation today that the declining games market has led to more more conservatism by publishers as profit margins are tightened, and that’s why we’re getting so many sequels, safe play and reduced risk taking.
But according to Tretton, the next generation will help these issues.
“This will be the biggest launch in history, and you are going to see validation that gaming is healthier than it’s ever been, and the console is at the top of the entertainment pyramid,” he said.
Tretton was also asked to talk about the advantages the PS4 has over the Xbox One. He claimed that Sony is delivering a more powerful machine at $100 less with the best and most diverse console launch game line-up, according to him.
Personally, I don’t like this next-gen trend of “we’re the best!” and “no we’re the best!” and “BESTEST EVER!” because it starts to sound really juvenile from both Sony and Microsoft. I understand he was asked the question by a controversy-poking journalist and you want to reinforce the strength of your brand, but it just doesn’t seem intelligent with these buzz words being thrown around, although “buzz words” would even be a compliment at this stage.
The PS4 will be out in November this year, and it will land in South Africa in December.