Nintendo Is On A “Path To Irrelevance”
You might know Nolan Bushnell as the founder of Atari or you might not know of him at all. See what I’m getting at? He’s hardly relevant in gaming today so should we really regard anything he says with much weight? then again, he knows exactly what the path to irrelevance looks like so perhaps he is in fact the perfect candidate to tell Nintendo their future.
The Wii U is a joke, nobody wants it. The 2DS is an unfathomable creation that seems like a leap backwards for the sake of saving expenses while giving people their much-needed Pokemon machine. With Sony and Microsoft pushing console gaming forward with the PS4 and Xbox One does anybody even pay attention to Nintendo anymore?
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In an interview with the BBC, Atari founder Nolan Bushnell said, “I don’t think handheld game-only devices make sense anymore. Not when you have an iPod or an Android microtablet. When it comes to the console market, I think the market is truncating. Nintendo always had a soft spot for young people – they sort of did the 12-and-under pretty well, and the other guys did the 12-and-over. And now I think the other [consoles] are good enough on those things, and the rush to upgrade from the 12-and-under is not nearly as important.”
I think Bushnell is onto something and Nintendo, though they continue to make money and sell games, needs to rethink their strategy. How long can they continue to churn out Mario, Zelda and Pokemon? Remember back when Atari was the biggest name in gaming?