In The Defence Of Molyneux’s GTA V Sales Comments
Why do I always jump to this man’s defence in these ways?
If you’ve been paying attention to the news — and even if you haven’t because it’s just been reported everywhere now, even mainstream news — you will have heard of Grand Theft Auto V’s crazy sales records, pushing some R 7.7 billion on its first day of going on sale. Crazy, right? Abso-fucking-lutely.
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Peter Molyneux meanwhile, came out and said that those sales figures are hardly impressive since mobile games push millions of dollars every single day. At first I looked at that article as typical Molyneux attention whoring and the inability to be happy for a game’s success.
Then I had a talk at DBNGamers on Saturday with Oliver from El33tOnline, and while discussing the topic with me he mentioned something that I had completely overlooked.
Grand Theft Auto V’s development cycle was long. Really long. More than a year, definitely. More than two as well. And with that long development cycle, Rockstar North and Rockstar Games as a whole incurred all sorts of costs. This was even before the marketing budget kicked in. The game was in development for a long time and during that time, costs had obviously amounted to more than your average game with a shorter development time. Various things would then factor into the sales revenue of the game and that R 7.7 billion we told you about was not gross profit, but simply revenue.
How much did GTA V cost to actually make in its entirety?
When you consider that there are other games that are only in development for a year or two, that push decent sales figures as well… look at the Assassin’s Creeds, FIFAs and Need for Speeds of the world. Then you get whales the likes of Grand Theft Auto V which come along once every so many years and absolutely shatter records, but you know that with their vastly different business model, the statistics are slightly skewed. I mean, a Call of Duty game is high-grossing but is it high-cost, to produce? Who would argue that it is, without factoring in marketing costs?
Is GTA V’s revenue figure impressive? Fuck yes, it is. It’s a telling sign that the world wanted this game and Fox News is the supreme marketing entity of all creation / evolution.
But does the simple figure tell the whole story? No. So as usual, Molyneux gets misrepresented — I know I hadn’t even thought about all of this, judging by the articles I read and the way his comments were worded — owing most likely to his ability to simply allude to a point without explicitly making it. His subtle undertones are almost always (intentionally) missed and he comes across as a raving lunatic. As usual.
But after that talk with Oliver (thanks, man) I can actually see some wisdom to the man’s words. And I just wanted to share that with the class. Also, if I tell you guys that Trevor reminds me of Molyneux a bit, would it ruin GTA V for you? Sorry.