Next-Generation Pricing Is A Mess, Should We Even Care?
I’m inclined to say no–we shouldn’t care, just yet. On the 5th of August we reported that next-generation games, such as Watch Dogs and Assassin’s Creed, were expected to retail for R753.00. This week that figure seems to be a little different.
The same games are now R100.00 cheaper, in just two weeks. The Rand to Dollar, and Euro, exchange rate has not fluctuated that much which leaves us concerned as to how pricing is really considered for next-generation. Watch Dogs for PlayStation 4 is now retailing at R649.00.
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International news and retailers have stated that games will maintain the $60.00 price point, which means that essentially pricing for local games should be somewhat similar to what it is for the current generation. If not absolutely similar.
And this make sense. Have you ever really seen pricing for clothing differ between sizes Small to Extra Large? Only when you start to reach the great sizes of Extra-extra Large does pricing start to alter, somewhat slightly. The type of console you’re using and the price of games, I think, can be akin to this. You’re getting the same product, aren’t you? The only difference is, one is just made for another device, of the same brand. And it’s newer. Does that mean older people should get a discount (pensioners aside..) for the same product?
Sure, my reasoning may seem a little flawed, however my point is: why should we care about next-generation pricing just yet? It’s absolutely clear that local retailers aren’t yet sure how they are going to make more money out of us. At the end of the day, I feel that there’s going to be a huge revolt against this where the store with the lowest pricing is going to be the most-used shop. And, because I suspect next-generation to be sort of exclusive when it releases, those with the new technology will consult one another–and the various shops– for the best deal.
The local price of consoles has not been released. We don’t know what we’re in for on this front either. All I can say is, we really shouldn’t have to see games pricing reliant on console pricing. Since when does a game have to cost more because the suspect price of the console is really high?
As for the exchange rate, this is a factor to consider–however to what extent? If prices increase because of this, will they decrease accordingly too? This is often never the case.
There’s too many variables to consider at the moment. Perhaps it’s best to lay off from pre-orders and that sort of thing until 2014, when we are expected to receive next-generation consoles. Let’s not care, just yet. The constant uncertainty is going to cause too much of a headache and lots of sadness.