Gamescom 2013: Jack Tretton Admits Something About PS4
The Ps4 will retail for $100 less than the Xbox One and many have cited this as a potential plus point for Sony’s console. When I say many, I include some of us here at eGamer. However, Jack Tretton (aka the White Knight of E3) admitted that the lower priced console won’t necessarily be the more successful one. Or rather, the lower price won’t be the decisive factor in the potential success of the PS4. If anything, I’d say the several months difference between the PS4’s release in most regions and the Xbox One’s 2014 phase 2 release might be that decider.
Consider if you will that the PS3 launched later than the Xbox 360, at a significantly greater cost but over the course of the console’s life-cycle it caught up to Xbox 360. So nothing is really definitive from the outset of a console generation.
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Speaking to Bloomberg, the SCEA president claimed that the PS4’s one million global pre-orders represent “just a fraction” of the actual demand for the console. However, while Tretton believes that its release in November this year will be the biggest launch in Sony Computer Entertainment’s history, the $399/€399/£349 will not be the deciding factor in who emerges as the victor.
“Obviously you’d like your competitor at a higher price than a lower price, and I’ve lived on both sides of that spectrum,” he said. “I think, ultimately, the gamer looks at 10-year product life-cycles, they look at the software offerings, they look at the value proposition. The lowest priced system isn’t always successful.”
The Xbox One will retail for $499 in 13 countries at launch while Ps4 will fetch for $399 in 32 countries at launch. That said, Microsoft has been marketing the Xbox manically of late and has even struck up numerous pre-order and launch bundle incentives with the likes of EA. Pre-orders for PS4 and Xbox One are pretty deadlocked so it’s really anyone’s guess as to what will happen when the next generation of console releases.
The battle lines have clearly been drawn with Sony trying to capitalise on Microsoft’s small group of launch countries by dominating Western territories.
“[PlayStation 4’s launch in] Japan is to be determined,” Tretton said. “It’s obviously a really important market for us – it’s the home market – but the battle for next generation hearts and minds is being waged in the west right now.
“Historically, we’ve launched in japan first, so this is a pretty big change for us, but it’s indicative of where gaming has the most heat right now.”