EA’s Gibeau Insists A “Very Good” Relationship With Sony Despite Microsoft Bromance
Many disgruntled PS4 gamers and curious, or cynical, journalists (such as myself) have seen EA’s recent bromance with Microsoft as blatantly obvious. A number of their games are timed or current Xbox One exclusives, such as Titanfall, there’s that deal in Europe where launch Xbox One consoles will come bundled with a copy of FIFA 14, Ultimate Team Legends in FIFA 14 will be exclusive to Microsoft’s console, and the first Battlefield 4 DLC will debut on Xbox One.
Seems pretty clear cut to me.
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But EA Labels president Frank Gibeau has come out and said that the publisher’s apparent bromance with Microsoft has been wrongly “perceived as strategic tilt”, and is something he feels is a “messaging error” on EA’s part.
Despite all these Xbox exclusive deals Gibeau insisted, in a recent interview with CVG, that EA is platform agnostic (don’t hold a particular allegiance to any console) and enjoys a “very good” relationship with Sony.
“We’re changing nothing in our policy about being platform-agnostic,” he said.
“One of the things that struck me this week is how a tactical deal with one of our platform partners has been blown out and perceived as strategic tilt – that’s a messaging error on our part. There is no strategic tilt.
“The Sony platform and the Xbox platform are both very important to us. If you look at the previous generation we did tactical deals with both Sony and Microsoft throughout the cycle. Titanfall is different, it’s an EA Partners game – everything else is platform agnostic.”
Gibeau also said that it’s in EA’s interest for all platform holders to do well and praised Sony for its work on PS4.
“Sony has been executing exceptionally well on the next-gen transition. Their hardware’s hot, they’re clear and disciplined and consistent with their policies, they are showing some amazing things with indies, so overall I couldn’t be more pleased with how they’re executing.”
He added: “It’s a long cycle, and certainly there’s potential with Sony exclusivity deals too.”
Cute. I call bullshit though. If it was in EA’s interest for other platform holders to do well and if they wanted to do right by each one, then they wouldn’t be neglecting the Wii U, Vita and PS4. Even if we exclude Wii U and Vita on the grounds that they’re unloved deformed children, then the good old PS4 is still being shafted, many would think.
Personally, I don’t mind at all if they want to do lots of exclusive deals with Microsoft. I like exclusive games and content. But at least have the balls to call it what it is. Don’t speak and say nothing.