EA Does Good, In The Name Of Charity
A while back Electronic Arts released a very ‘humble‘ bundle packed with high-quality games. Titles such as Dead Space, Dead Space 3, Burnout: Paradise: The Ultimate Box, Crysis 2 Ultimate Edition, Mirror’s Edge, and Medal of Honor–and if you paid above the average price, you also got Battlefield 3 and The Sims 3. EA later added Command & Conquer: Red Alert 3 – Uprising and Populous as well. The point behind the whole effort was to raise some money for charity and also give gamers games for cheap. It was literally a win-win.
Furthermore, let’s be honest, Electronic Arts needed to do some good. With how things have been going lately, the Humble Bundle was a really positive way of raising public image–at least I think so.
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Alongside that, EA has been doing further work with Microsoft to offer up a copy of FIFA 14 with every pre-ordered Xbox One in the United Kingdom. There’s so much good going on.
How Much Money Was Raised?
Electronic Arts managed to raise $10.5 million in sales, with 2.1 million bundles sold. That amounts to $5.00 per bundle, on average. And that’s a lot of money that can do a lot of good.
The charities that will benefit from this large sum of money include the Human Rights Campaign, Watsi, San Francisco AIDS Foundation, American Cancer Society and the American Red Cross.
I participated in this Humble Bundle, mainly because I wanted The Sims 3. I am not sure why, but it is very intriguing–and I am excited to never get around to play it. However, in the future, at least I know that I have it… in case I feel the urge to build a house.