CoD Vs Battlefield Is Good For The Industry
Arguably, Call of Duty and Battlefield are appealing to slightly different corners of the FPS genre with one focusing on arcade while the other centres around realism. However, they are both first-person shooters and I suppose there can only be one true king of the hill because that’s how society works, right? A little healthy competition never hurt anybody.
EA Labels president Frank Gibeau told CVG that the rivalry between the company’s Battlfield franchise and Activision’s Call of Duty is good for the industry. Gibeau even claimed that EA is hoping to outsell Call of Duty: Ghosts with Battlefield 4.
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“Look, we are absolutely going for it,” Gibeau said. “It’s a competition and we feel really good about Battlefield 4, and we have an old saying at EA which is ‘transition is our friend’, and we’re going to try to lap them with new technology, new innovation, and new capabilities. So do I think we’re going to do better than last time? Absolutely.”
Interestingly, when the first Battlefield: Bad Company released, CoD held a 95-5 advantage over it in market shares. Clearly, EA has evened things out a bit since then.
“Something I learned from the EA Sports business–with regards to FIFA versus Pro Evolution and Madden versus 2K–these fights are good for the industry,” he said. “They’re good for customers.
“Competition drives innovation, and from our perspective some people snigger at these two companies going head-to-head but actually it’s good for our industry, it’s good for customers, and it’s good for our dev team,” he added.
With the decidedly lacklustre (of late) Medal of Honor franchise taken off regular rotation, other titles will step up to alternate with Battlefield so as to keep the franchise from going annual.
“The shooter rotation we think about now is Battlefield, Titanfall, and [Star Wars: Battlefront], and so we like those three brands going forward,” he said. “We’re working out how we’re going to line that up because that’s what you’ll see from us. With regards to Medal of Honor, you try things in entertainment and if they don’t work you try something else.”
Battlefield 4 and Call of Duty: Ghosts release within a week of each other at the end of October/start of November so keep an eye on the latest iteration of the rivalry. Personally, both games have been looking good and genuinely interest me for the first time in a good few years.