AMD Announces Their Never Settle Forever Program
I have to hand it to AMD for their impressive focus on utilizing many and any means to solidify some goodwill towards PC gamers through their Never Settle game bundle program. They will have a big presence within console gaming for the next few years and still find some time to cater towards PC gamers, big ups AMD. One could argue that the AMD Never Settle Forever program is essentially keeping an architecture that is nearing 2 years old from fading quietly into the night. However its keeping gamers still interested in what AMD have to offer despite superior high end graphics cards from the Nvidia camp. Regardless of performance of the competition, the plan seems to be working as numbers don’t lie: AMD has increased its market share, including increasing their PC graphics shipments this quarter by 10.9%.
AMD have not sat idly by letting the Never Settle program become a one trick pony. They have updated the program by designing a tiered Radeon Reward system in which gamers can now choose a game from a list of available games within that tier. The different tiers are Bronze, Silver and Gold. Within Gold you may redeem three games, Silver gets you two and Bronze gets you one. Look below to see which graphics cards purchase corresponds to which tier.
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|RADEON™ BRONZE REWARD TIER:||RADEON™ SILVER REWARD TIER:||RADEON™ GOLD REWARD TIER:|
|AMD Radeon™ HD 7790 Graphics CardAMD Radeon™ HD 7770 GHz Edition||AMD Radeon™ HD 7800 Series||AMD Radeon™ HD 7970 GHz EditionAMD Radeon™ HD 7970 Graphics CardAMD Radeon™ HD 7950 Graphics Card|
|CHOOSE ONE:||CHOOSE TWO:||CHOOSE THREE:|
Within each tier there are a select number of games that the buyer can choose to redeem. As you most probably noticed the list of games within a tier is different in quantity; one has more choice of games within the Gold, less in Silver and less in Bronze. Even so, buying a lowly 7770 for around R1500 gets you a coupon for a game.
There are some old faces returning from the previous Never Settle bundle, like Tomb Raider and Far Cry 3, some new faces like DMC, but also glaring absences like Bioshock: Infinite. To me, in this digital download age, choice is a great way of catering to a wider gaming crowd as the program offers gamers a choice for games they do not have. In previous bundles having to give away two or three game coupons because you bought the games earlier is not an inherently bad feeling (assuming the human race is decent and not stingy) but this new design is more gamer friendly and will help build a loyal AMD follower.
Now you might be thinking the games on offer are now a bit dated and that you own a few of the titles provided, like Hitman Absolution, Far Cry 3, 2011’s Dirt 3 and even 2010’s Deus Ex Human Revolution. Not to fear, however, as AMD have anticipated your concerns by allowing the coupons to be valid until December 2013, for those in anticipation of one or two newer AMD Gaming Evolved partners’ games that may enter the Never Settle Forever program. This last bit does tend to excite and worry me as it basically means you are hoping that a future Gaming Evolved title will be released by December 2013 and be added to the Never Settle Forever roster. Personally since BF4 is now cosy with AMD, and part of their Gaming Evolved program, that is probably one game everyone will probably be saving their coupons for since BF4 releases before December 2013. Hopefully AMD add it to their Never Settle Forever list or it may do more harm for AMD than good. AMD will be showcasing the titles in its Never Settle Bundle at Gamescom 2013, so hopefully this event will be used to announce more games to be added or even just hints at extra games.
As for local availability AMD have only announced the retailers for North American markets. There worldwide retailer list is sadly empty. So basically I am getting you all excited for something that might not even be available for us lonely South Africans. Sad Pandas all round. However I am pretty confident we will get a taste of this new deal since we’ve already had a local retailer stock Never Settle graphics cards and they will most likely do the same with this updated offering from AMD.