Xbox One May See Some Revisions For Japanese Release
One of the things that Microsoft got flak for in the wake of the Xbox One reveal was just how darn American the thing was. Promoting (American) football, American TV services and pretty much all the added media features were for Americans. Yes, the console will almost definitely receive similar service in Europe as well and us in the 3rd world will lose out a bit but what of places such as Japan and Korea which are pretty first world as things go?
Well, Japan is part of Microsoft’s second release wave and so the console will only hit shores in the Far East by 2014. Microsoft Japan CEO Yasuyuki Higuchi told 4gamer (translated by Edge) that Xbox One is geared for western consumers specifically Americans and cannot ship as is to the East. It will see some revisions before being sent over.
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“We’re still figuring out how to deal with things like music and video services in each country. To be honest, (releasing it in Japan) as is would be difficult.”
On the subject of tailoring content for Japanese consumers, Haruaki Kayama, head of Microsoft Japan’s Consumer & Partner Group, also said: “It’s a matter of how much we can do before the timing of Xbox One’s (release). We have to prepare content that is relevant to Japan. ‘What is the best, what will today’s consumers in Japan respond to? What content is in demand?’ We’re considering these questions now.
“There’s no point in a solution that does not match the market. Even if we bring NFL (on board for Japan), haha… Japan is difficult. I’m almost tempted to ask for ideas.”
Personally, Microsoft will find it hard to hold a great market share on Sony’s home turf regardless. Then again, North America and Europe have always been where Microsoft’s interest lie with Sony and Nintendo holding majority market shares in Japan and the East. It won’t become any easier with this next-gen of consoles.