Meet Don Mattrick’s Replacement At Microsoft, Julie Larson-Green
Cue the “Does she even game?” sexist commentary.
In the past, Microsoft has been accused of having an overly misogynistic corporate culture, favouring overt displays of testosterone and machismo over a more delicate, feminine touch. There was even a phrase coined for their behaviour, the so-called ‘Gamers As Bros’ culture. That wasn’t helped at E3 this year when a female representative was brought onto the stage of the Xbox presentation to battle a male representative who, jokingly, said, “Let it happen, it’ll be over soon.”
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I know, right?
Thus, it is quite a pleasant surprise to have confirmation from Microsoft that the replacement to Don Mattrick — the man who was, last month, voted Sony’s Employee Of The Month for the second month running (we can only guess) — is actually a female. With boobs and a vagina and everything. Shocking, right? Meet Julie Larson-Green, who will now be overseeing the company’s hardware development and supply, heading up all entertainment; this includes games, music and video. Working alongside her will be Terry Myerson, who leads the Operating Systems Engineering Group, which will focus on OS work for hardware, including the Xbox One.
Whether her appointment is purely for token female status, political correctness, or a sincere attempt from Microsoft to introduce a little more equality to the team, it’s definitely a good day for feminists (the tolerable ones, myself included) and hopefully a step in the right direction, and one that we can applaud.
However, there’s been no word from Microsoft just yet, on a replacement for Don Mattrick’s jacket. We’ll keep you posted.
UPDATE: As a note: I’ve been asked to include that she’s an established and long-standing successful employee at Microsoft, who has proved herself time and time again. Of course, I never really said she wasn’t, but I will gladly sing her praises here now. She has certainly earned as much.