It Takes Women To Change The Gaming Industry – Siobhan Reddy
Who is Siobhan Reddy? Why she’s the studio director at Media Molecule – the developer renowned for LittleBigPlanet and making burlap sacks adorable. Though Dr Crane has a tendency to change that. She addressed the need for more women in the gaming industry as a means of moving it forward in recent appearance on BBC Radio 4’s Woman’s Hour.
“It’s shame that at the moment we have very few creative directors that are women,” she told presenter Jenni Murray.
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“We have a lot of women within the industry who run studios and pack a mean punch, the influence of women within the industry is pretty great, but we need to see that on the game design and programming side as well.”
She argued that women enjoyed “visceral” games as much as anyone else, citing also her work with BAFTA to encourage young women to get involved in the industry.
“It takes women working on games for games to change. I know there are all sort of discussions about where it is now and where it has been but I’m interested in where it’s going… particularly like the type of things we’re making at Media Molecule and lots of other studios are making, games which are for both genders and all ages.”
Earlier this year Reddy was named one of the UK’s Most Powerful Women in a list published by the programme, a list that also included JK Rowling, Victoria Beckham and HM The Queen. I’d say that makes her well worth listening to.
She may be onto something because while the industry has the likes of Ken Levine and David Cage who are trying new things and pushing gaming further, a woman’s perspective and creative insights are more rare on a video game project and likely to be a little different from those of men.
We have only to look at Jade Raymond (Assassin’s Creed) or Kim Swift (Portal) to see what women have contributed to the gaming industry. Reddy’s statement may not be entirely true or based in fact but it is definitely encouraging to young females who are interested in the industry.