House: PSN Is A “Substantial Business Opportunity For Sony Pictures”, Audience Is 110 Million Accounts
According to the president and CEO of Sony Computer Entertainment, Andrew House, PlayStation Network presents a “substantial business opportunity” for other areas of Sony’s business.
House, recently speaking in an interview with The Guardian, referred to Sony Pictures specifically as a part of the company that can benefit from the 110 million account audience that PSN has built.
- You’ll Be Able To Play (Expensive) PS2 Games On Your PS4 Now | 2 months ago
- Jessica Jones Disempowers Its Male Characters And The Effect Is Refreshing | 2 months ago
- Hell Is 30 000 Deathclaws Tearing Through Boston And It’s Glorious | 2 months ago
- Sony Santa Monica Is Teasing Something Truly Strange | 2 months ago
“It was important that he was on stage,” House said, referring to the appearance of Sony Pictures Entertainment CEO Michael Lynton on stage during its E3 press conference.
“It’s a testament to how far we’ve come with PlayStation 3 in building a really substantial community of networked gamers, who are also interested in other forms of entertainment.
“Whereas I think you could have slightly accused Sony of a bit of forced synergy, if we’d been trying to enact this collaboration several years ago, the fact is now, with 110 million PlayStation Network accounts worldwide, that’s a substantial business opportunity for Sony Pictures to reach a different audience.”
Truthfully though, we don’t know whether that 110 million number is a proper reflection considering scenarios involving inactive accounts, users with multiple accounts and so on. Nonetheless, there are surely enough active and willing users who would make use of such benefits.
House went on to speak about the effort to develop original content distributed through PSN, and to provide benefits to being a PSN customer.
“So [Lynton] was talking about two things. One is significant interest and work which is already under way to develop original TV-style programming content, which could be made available with some form of exclusivity to people on the PSN – essentially using PSN as a distribution network.
“The second point was to find ways to give earlier or exclusive access to other forms of content that Sony Pictures has – again, for people who are on PSN and particularly for members of PlayStation Plus.”
Sony Pictures produces and distributes a fair number of popular movies and TV shows, which includes the likes of Breaking Bad, arguably one of the best shows on television. The second part of the final season is set to air from August 11 onward.
House claims that Sony’s library of content can be what differentiates PlayStation from its competitors.
“Where that starts to come together is that once you have a large, global network of consumers, then having access to entertainment content assets can enhance the services that you’re providing, differentiate you from the competition and provide consumers with something new and potentially exclusive.
“That makes our entertainment businesses even more important to Sony’s overall strategy than perhaps they had been in the past.”