Activision Executive: The Call of Duty Franchise Has “Never Been Stronger”
According to Activision publishing CEO Eric Hirshberg, the industry’s leading franchise Call of Duty has “never been stronger”, and the anticipation for Infinity Ward’s upcoming Call of Duty: Ghosts is “high”.
Hirshberg, speaking in a recent interview with IGN, claimed that Activision’s mammoth franchise is at the pinnacle of its popularity.
- You’ll Be Able To Play (Expensive) PS2 Games On Your PS4 Now | 2 months ago
- Jessica Jones Disempowers Its Male Characters And The Effect Is Refreshing | 2 months ago
- Hell Is 30 000 Deathclaws Tearing Through Boston And It’s Glorious | 2 months ago
- Sony Santa Monica Is Teasing Something Truly Strange | 2 months ago
He said: “At this moment in time, we have more people playing every month, more people logging on to play every day, a better digital business with people playing longer into the cycle of each product and purchasing more DLC and purchasing micro-DLC and purchasing season passes.
“Those are all the hard measures. How is the content we’re making selling? Are people enjoying it? That seems to be going well. Then you look at the softer measures, just in terms of social media engagement and video views. Anticipation is high for Ghosts. When you’re building off such a strong foundation of engaged players, that’s usually a pretty good sign.”
Hirshberg went on to say that the publisher intends to build on that with Ghosts, and take the series forward by introducing new features.
He added: “At the end of the day, it all comes down to us making another great game,” he said.
“That’s why we set the stage for greatness with Ghosts by wiping the slate clean creatively, not doing another Modern Warfare game with Infinity Ward, allowing them to create an entirely new narrative and cast of characters. We’ve changed to a world where America is not the dominant force, but an underdog.
“That opened up new visual opportunities. It opened up new gameplay opportunities. We’re shaking things up. Multiplayer is going to have new ideas. Dynamic maps are something we’re doing. Character customization is something we’re doing.
“The story mode is going to be…I don’t know if you’ve seen what we [showed at E3], but it’s gorgeous. It’s emotional. It’s got a different kind of tonality and feeling to it. It all comes down to us making a great game every time out, and I’m confident that we are going to deliver something special with Ghosts.”
Hirshberg offered his opinion on games as a medium for storytelling, stating that he feels games still “have a long way to go”. However, he also claimed that partnering with Hollywood talent such as Stephen Gaghan, the Traffic writer who has devised the script for Ghosts, is a step forward for the franchise.
“We’re reaching a point of maturity as an industry where a lot of the top Hollywood talent are gamers,” he said.
“They grew up playing games, the same way we did. They have a natural interest in it just as consumers.
“The other thing is that people look at where the entertainment audience is migrating and where people are spending the majority of their time and money. It’s an exciting industry to be involved in from that standpoint as well.
“The creative process always starts with that – what would be a fun thing to do? But the level of immersion and the level of connection you can have with the characters, the level of interest we can generate in the storylines, I think can always be improved. I think Steve Gaghan, so far he’s knocking it out of the park for us.”
Call of Duty: Ghosts will be out on November 5 for PC, PS3, Xbox 360, PS4 and Xbox One.
Of course the next-gen console versions are subject to the actual consoles releasing.