Sony Exec: PlayStation 4’s Price And DRM Policies Were Not Made In Response To Xbox One
The PS4’s awesome price and lack of any strict DRM policies set the stage for Sony’s clear victory at E3 when the company announced them during its press conference.
According to Sony VP of Worldwide Studios Scott Rohde though, these policies were not created in response to those of the Xbox One.
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Rohde, in a recent interview with Polygon, explained how it was always the plan.
“I literally have goosebumps right now, because that was always our plan,” Rohde said. “It’s something that we believe in. We know gamers come first; we know what they want. I was personally overwhelmed with the massive explosion on Twitter, with everyone essentially begging, ‘Please don’t do this Sony, please don’t do this PlayStation!’ It was so hard not to say, right away, ‘Well, we never were going to do that, but now let’s have a little fun and announce it in a fun way at the PlayStation press conference.’
“Could not believe how much the roof came down with that applause,” Rohde added. “It was awesome.”
At E3, Sony announced that the PS4 would launch for $399, a full $100 cheaper than the Xbox One. And again, Rohde said Sony had its eyes set on that lower price well in advance of its competitors.
“I mean, that was such an amazing message,” Rohde said. “We kind of had a feeling; we kind of knew we were gonna land a little bit cheaper than those green guys. When it was verified this morning, we’ve just been walking around with smiles all day.”
Those green guys. I laughed. And I keep laughing. And don’t stop.