EA Exec: We Still Have New IP In Development
According to key executive at EA’s core games label, Patrick Söderlund, the company is still committed to creating new IP, despite E3 mainly showing established franchises.
In fairness to EA, for once though, many of those we were very, very happy to see, such as Mirror’s Edge 2, Plants Vs Zombies: Garden Warfare and Star Wars: Battlefront 3.
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Söderlund, speaking to CVG at E3, reiterated that EA has “completely new” intellectual properties in the making at its development studios.
However, the former DICE executive also argued that as long as EA’s games feel new, regardless of whether they’re based on new or existing IP, is “probably less relevant.”
He said: “If you look at our [E3] line-up, we showed Titanfall, a brand new IP from Respawn, Mirror’s Edge, which is a beloved return for many people, and Star Wars: Battlefront, which I think is a match made in heaven.
“Those are the three main new things, coupled with a game in Battlefield 4, which I think is a really big update to what we had before and a big leap forward in gaming on console and PC.
“On top of that we have a new studio working on Need for Speed. You may say that it’s the 18th or 19th version, but go play Rivals and talk to that team and you’ll see a passion and dedication to new and fresh things that I haven’t seen in a long time on Need for Speed.”
He added: “I feel really good about our line-up and feel like we have a lot of new games. Whether those are built on intellectual properties that we own and have been out there in the past or not… that’s probably less relevant.”
Söderlund said EA “absolutely has completely new, wholly owned IPs in development” which it “will present when they’re ready.”
He concluded: “Is new IP important to EA? Absolutely. Are we working on a lot of new things? Yes we are. Are some of those new things the rebirth of old existing brands like Mirror’s Edge? Yes. Are some of those things licensed properties like Star Wars? Yes.
“Do we have stuff in development that we haven’t announced that are new IPs? Absolutely.”