Don Mattrick: Get An Xbox 360 If You Have No Internet Connection
Don Mattrick, President of the Interactive Entertainment Business at Microsoft, also known by me as the man with the Douche Smile, has made a bit of an ass of himself in a recent interview with GT, which was recorded on Sunday but only published yesterday.
According to Mattrick, the company isn’t concerned that its always-online (and various other) policies will prevent Microsoft from becoming an industry leader.
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“Xbox has been created for gamers, by gamers,” Mattrick told GTTV. “I find it kind of ironic when people take a step back and think ‘this is a company that hasn’t thought about, at its core, what it means to have great games experiences.’ So, we’re going to deliver that. And I think in the long run, we’ll build a global leading product that people are going to love and embrace.”
When asked if Microsoft expected backlash regarding the Xbox One’s connectivity and anti used-game policies, Mattrick said “absolutely.”
“It’s a super passionate community of people. They’re loving what we do,” Mattrick said.
“It’s very important to them and they’re opinionated. And they’re smart. So they look at all those things and say ‘Hey, is this going to impact me in a negative way?’. And until you use it, it’s really hard to understand what all the advantages are.”
Here comes the part where Mattrick proves why I dislike him and his Douche Smile.
PlayStation Lifestyle has a more detailed quote from the source than Gamespot, which is why I’m switching sources here. It’s still the same interview, just with more taken from it.
Don Mattrick first said that their E3 press conference would prove why Microsoft decided to go with the 24 hour verification, and it would serve to help people “understand” the move. Mattrick also added that it made the One “future proof”.
He said “I think that people arguably could have gone the other way if we didn’t do it” and that “fortunately we have a product for people that aren’t able to get some form of connectivity – it’s called an Xbox 360”.
Does the first part make any kind of sense to you? And as for the second, well, up yours Microsoft. Below is the full quote which shows Mattrick’s asshole-ish behaviour.
If you have zero access, [the 360] is an offline device. I mean, when I read the blogs and thought about who really is the most impacted, there was a person who said ‘hey, I’m on a nuclear sub’ – and I don’t even know what it means to be on a nuclear sub [grins] – but I imagine it’s not easy to get an internet connection. I can empathize, if I was on a sub, I’d be disappointed.
PlayStation Lifestyle goes on to talk about the issue of military service, and I’ll reference it here as I don’t know the implications too well. According to the website, it’s a huge market of gamers, big enough to make GameStop establish stores on military bases. I didn’t know that personally, and it is quite an important point. Furthermore, there’s also the obvious sourness involved in shafting servicemen and women.
Mattrick added that, for most gamers, an online connection works for “the majority of the day”. Which, if this is true, makes the 24 hour log in useable, but not the cloud based rendering some Xbox One games will use.
Perhaps the biggest concern here is that, members of the eGamer team are expecting Microsoft to alter its policies in response to Sony’s obvious advantages, yet Mattrick’s words suggest Microsoft are confident of success despite them. So I guess the 24 hour verification will be here to stay regardless?
From a business perspective, Microsoft has invested money in developing these policies and Xbox One’s networking structure, so to throw all that down the drain now would have been a waste. Serves them right, I’d say.