The Inevitable Has Happened — Sega And Gearbox Face Class Action Suit For Aliens
If this news comes as a surprise to you, then you are either a woeful optimist, perilously senile or you’ve been living under a rock. A very large rock with no windows or even air to speak of.
Aliens: Colonial Marines is arguably the biggest flop this year, certainly in terms of a high billing that completely failed to live up to expectations, but it did well enough in sales, mostly because reviews were embargoed until release day so reviewers were powerless to warn consumers, many of whom had already pre-ordered the game. That obviously left a lot of people feeling cheated out of their money after the final product proved to be a piece of shit with absolutely nothing to redeem it.
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And now they’ve taken action.
Reports claim that the class action lawsuit — filed in a Californian court on Monday by law firm Edelson LLC on behalf of Damion Perrine — which was brought against Sega and Gearbox alleges that the companies falsely advertised Aliens: Colonial Marines, stating the demos exhibited at events such as PAX and E3 were not indicative of the final product.
“Unfortunately for their fans, [the] Defendants never told anyone – consumers, industry critics, reviewers, or reporters – that their ‘actual gameplay’ demonstration advertising campaign bore little resemblance to the retail product that would eventually be sold to a large community of unwitting purchasers,” reads the lawsuit, which claims that the enforcement of the press embargoes I mentioned above meant that early adopters were unaware of the differences between the demonstrations and the final product. The lawsuit then goes on to claim damages for those who either pre-ordered or purchased the game on release.
I think that’s quite fair, don’t you?
Even Gearbox president Randy Pitchford, who has lost a lot of respect following his reaction to criticism of Aliens: Colonial Marines, which can eloquently be expressed as Block ALL the haters, was mentioned in the lawsuit as tweeting shortly after the game’s launch that complaints were “understood and fair” among other things, effectively vindicating the issues players were experiencing regarding the game’s shortcomings.
The truth is, Gearbox could have avoided all of this if they were just a little more upfront about things and didn’t just pretend that all was well. All they needed to do was have the words watermarked on the bottom of their gameplay demonstrations saying that what was being witnessed was not actual gameplay footage, or maybe they could have come out before the game launched and taken a slight hit in sales but gained the respect of the gaming world by admitting that the final product was inferior. As it stands, they opted to keep quiet and take the money of consumers and now it seems they will be made to pay for that transgression, and rightly so.
What they did is swindling, of the highest degree. And by law, they can be held accountable. So if you’ve pre-ordered or purchased this game on day one and you’d like your money back too, definitely keep an eye on this lawsuit’s progress. You can find out more through the source link.