Sony Won’t Make The Same Mistakes With The PS4 Launch
While the PS3 might have caught up to Microsoft’s Xbox 360 in terms of sales over the years, there’s no denying that Sony lost out on a ton of sales early on because of two very important factors. Firstly, the Xbox 360 got a year long head start, which is more than enough time to sway even the most diehard fans to switch over.
The other is the fact that the PS3 was ridiculously priced when it first launched, even in comparison to the Xbox 360. It almost made it a no-brainer to switch over to Microsoft’s variant, but Sony has promised that they won’t be making the same mistakes when it comes to the PS4 launch later this year. While pricing details have yet to be announced, Sony’s Worldwide Studios vice president Michael Denny has stated that the PS4 pricing will appeal to gamers “in the broadest sense.”
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“I guess the first thing to say is that we listen and learn and take the judgement from every console launch we ever have and we have to be informed by what the strengths of our PlayStation 3 system have been, but also the challenges of that.”
“There’s plenty of time, we’ve got lots of information yet to give out on PlayStation 4. The initial announcement phase that we’re in now is just to explain the vision to everybody. Part of that vision is we have created a console absolutely focused on gamers–and we want that to be gamers in the broadest sense as well. I think to some extent I can ask you to draw your own conclusions.”
So since Denny asked us to, let’s make some of our own conclusions. Appealing to gamers in the broadest sense suggests that Sony could be adopting a similar business model to Microsoft, offering various variants of the PS4 in order to accommodate for all gamers. Like Microsoft, the PS4 could possibly ship with various different HDD sizes and launch titles, which can push or drop the launch price depending on which one you choose to go for.
It seems like the sensible thing to do, and should allow a lot of consumers to hop onto the next-gen train as soon as it makes it’s first stop. So far, Sony has been sounding promising with their approach to the PS4 and it’s launch. Let’s just hope and pray for a better launch than the one the PS3 had.