Razer Accidentally Offered 90% Off All Their Products
Earlier last week one of the worst possible things happened to hardware giant Razer. While teasing systems in their UK Online Store, a coupon generated by a third party accidentally allowed customers to get a 90% discount on all orders made, before Razer noticed what was happening and pulled the store offline.
But as you can imagine, people flocked in the thousands before this happened. However, there was some hope for Razer. Considering that the coupon was not created nor authorized by Razer themselves, the company was well within their rights to cancel each and every order made with the coupon, saving them from a potentially massive loss. Surprisingly though, Razer has chosen to honor all orders made with the coupon, within reason of course.
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Customers who purchased a single item with the coupon will still have their item shipped to them for the price they purchased it form. Additionally, customers who purchased multiple items will be given the choice of one of these items at 90% off. Retailers looking to make a fortune, by purchasing stock in the thousands, will not get the luxury of either of these deals.
Razer USA Boss Min-Liang Tan has stated that the orders will take longer to ship, but at 90% off I’m sure everyone is willing to wait. Here’s what he had to say in a statement made shortly after the coupon was removed.
A few days ago, a coupon code that provided a discount of 90% off Razer products at our UK Razerzone store went viral and thousands of orders were placed in the space of a couple of hours. This coupon code was NOT authorized nor approved by Razer and was generated by a third party to test our shopping cart (and left in our system unknown to us till now). When we discovered this, we had to shut down our site for a bit until we figured out what was going on.
While we have the option of cancelling the orders legally, we’ve always had a customer comes first policy at Razer and in respect of this incident, we have decided to honor the orders that were placed using the unauthorized code by Razer fans buying single products for their own use. Unfortunately, as the products are being sold well below their cost, it will likely cost us an insane amount of losses to make good on the orders which will really really hurt us as we’re still a small company – that much said, we want to do right by the community. For orders in the multiples of units for a single product, we will still give each an opportunity to purchase one item of each product ordered at the 90% off discount but not for multiple units of the same product. Our focus is on doing the right thing for our fans, the gamers and the community, not for resellers or users to profit from this. That’s not gaming, that’s not our deal.
So that’s the plan. It’s going to take a few weeks (and up to a few months in certain cases) to get all these orders processed and shipped—a lot of stuff was already back-ordered due to high demand—and we ask that customers please bear with us. We apologize to anyone miffed or confused by this week’s happenings in the U.K., we appreciate everyone’s patience, and we thank all of our customers for their support. Game on…
It’s a rather awesome move on Razer’s part, especially since they were well within their rights to pull the orders altogether. Now I just wish I had taken advantage of it.